{"id":5,"date":"2008-01-07T12:54:38","date_gmt":"2008-01-07T12:54:38","guid":{"rendered":"http:\/\/todepoint.com.s127482.gridserver.com\/blog\/?page_id=5"},"modified":"2021-06-15T07:49:53","modified_gmt":"2021-06-15T07:49:53","slug":"about","status":"publish","type":"page","link":"https:\/\/todepoint.com\/blog\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<p>Hi, my name is Adi.<br>I have over <span style=\"text-decoration: line-through;\">15<\/span> 20 years of experience in the web design &amp; development industry but I still can&#8217;t find a proper title for what I do. <\/p>\n\n\n\n<p><span style=\"text-decoration: line-through;\">Basically I do all kind of cool stuff, mainly with Flash. From financial charting systems, through interactive TV\/VOD interfaces, flash badges and application embeds, and even few games and websites&#8230; I tasted almost everything ;)<br>Recent clients: MutualArt, ICQ\/AOL, Easy-Forex, Microsoft R&amp;D, OpenTV, Logia, and more.<\/span><\/p>\n\n\n\n<p><strong>About me <\/strong><br>I come from Graphic Design background, studied Communication Design at HIT (<a href=\"http:\/\/www.hit.ac.il\/\">Holon Institute of Technology<\/a>, 1997-2001). As a student I was fascinated by the Timeline factor &amp; User Interaction in digital interfaces (in contrary to the traditional static Print design) and my imagination was set free by <a href=\"http:\/\/www.adobe.com\/products\/flash\/\">Macromedia Flash<\/a> (back then it was version 3, around 1998). I stopped designing for print, and all my academic projects and implementations from that point on were digital.<\/p>\n\n\n\n<p>In 1999, I teamed up with Liat (Industrial designer, UI specialist) and Udi (Information Technology and Management), and together we founded a web design company. We developed CMS driven websites and specialized in Flash utilization. After the company was acquired in 2003, I joined few other studios, giving art direction and some hands-on design work, making new friends and contacts, and got deeper and deeper into flash scripting and programming (at least from designer point of view).<\/p>\n\n\n\n<p>In 2005 I established a new company &#8211; TODEPOINT, where my graphic design abilities and understanding of human factors become a special added value as a Flash programer, and my practical\/technical knowledge affects and improves my designs, I somehow see both worlds.<br>In this blog I will try to reflect my unique point of view, somewhere between Flash developer and Web\/GUI designer, covering my thoughts, struggles and discoveries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi, my name is Adi.I have over 15 20 years of experience in the web design &amp; development industry but I still can&#8217;t find a proper title for what I do. Basically I do all kind of cool stuff, mainly with Flash. From financial charting&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/todepoint.com\/blog\/wp-json\/wp\/v2\/pages\/5"}],"collection":[{"href":"https:\/\/todepoint.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/todepoint.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/todepoint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/todepoint.com\/blog\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":1,"href":"https:\/\/todepoint.com\/blog\/wp-json\/wp\/v2\/pages\/5\/revisions"}],"predecessor-version":[{"id":448,"href":"https:\/\/todepoint.com\/blog\/wp-json\/wp\/v2\/pages\/5\/revisions\/448"}],"wp:attachment":[{"href":"https:\/\/todepoint.com\/blog\/wp-json\/wp\/v2\/media?parent=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}