Comments on: I did not read Nielsen’s latest book, not sure I want to. http://todepoint.com/blog/2007/04/14/i-did-not-read-nielsens-latest-book-not-sure-i-want-to/ A blog about User Interface, User Experience, Design, Flash, Product management and all that goes in between. Mon, 12 Dec 2011 09:58:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Adi http://todepoint.com/blog/2007/04/14/i-did-not-read-nielsens-latest-book-not-sure-i-want-to/#comment-18 Adi Sun, 13 May 2007 20:59:08 +0000 http://todepoint.com/blog/?p=24#comment-18 Hi Danny_Din, I am not sure I agree with your definition of Nielsen market strategy, his books and services are not relevant to the masses but to a relatively narrow, professional segment, I guess you're part of this segment if you're reading this blog :) I am more troubled by the perception that a generic set of rules can apply to any project, all users, all interfaces.. That is part of our responsibility - designers, usability experts, product managers, our life will never be as easy as following a set of rules -1,2,3 - we have to think, make sense, make a difference. Hi Danny_Din,

I am not sure I agree with your definition of Nielsen market strategy, his books and services are not relevant to the masses but to a relatively narrow, professional segment, I guess you’re part of this segment if you’re reading this blog :)
I am more troubled by the perception that a generic set of rules can apply to any project, all users, all interfaces..
That is part of our responsibility – designers, usability experts, product managers, our life will never be as easy as following a set of rules -1,2,3 – we have to think, make sense, make a difference.

]]> By: Danny_Din http://todepoint.com/blog/2007/04/14/i-did-not-read-nielsens-latest-book-not-sure-i-want-to/#comment-17 Danny_Din Sat, 12 May 2007 18:58:03 +0000 http://todepoint.com/blog/?p=24#comment-17 Pioneering design should not be subjected to Nielsen sets of explicit rules. Nielsen’s set of rules is the result of studies, where measurements across common criteria are used in order to analyze the past, and based on the findings to predict the safe direction for the near future. His game is clever, walking on the thin line between popular and scientific he managed to sell to the masses comfortable action lists that will make them feel smarter while maintaining their addictions to familiar habits and routinely way of life. If you are willing to take the risk of being a pioneer, you should not adopt Nielsen rules. Another way to finance pioneering is on the meanwhile to learn from Nielsen's talent to address the masses, providing them with almost the same product, and still make them believe they are witnessing something new that worth taking out their wallets. I know by now that if it will prove to be working I am willing to abandon all pioneering aspirations and use blue for the hyperlink saying “show me the money”. Pioneering design should not be subjected to Nielsen sets of explicit rules.
Nielsen’s set of rules is the result of studies, where measurements across common criteria are used in order to analyze the past, and based on the findings to predict the safe direction for the near future.
His game is clever, walking on the thin line between popular and scientific he managed to sell to the masses comfortable action lists that will make them feel smarter while maintaining their addictions to familiar habits and routinely way of life.

If you are willing to take the risk of being a pioneer, you should not adopt Nielsen rules.
Another way to finance pioneering is on the meanwhile to learn from Nielsen’s talent to address the masses, providing them with almost the same product, and still make them believe they are witnessing something new that worth taking out their wallets.

I know by now that if it will prove to be working I am willing to abandon all pioneering aspirations and use blue for the hyperlink saying “show me the money”.

]]> By: yoav http://todepoint.com/blog/2007/04/14/i-did-not-read-nielsens-latest-book-not-sure-i-want-to/#comment-16 yoav Wed, 18 Apr 2007 04:29:41 +0000 http://todepoint.com/blog/?p=24#comment-16 Hi Adi, I found you thru Linkedin. I'm currently working on a new internet venture and would like to meet with you. Since i couldn't find you mail neither thru linkedin nor thru this blog this is the only way i have to contact you. I would appreciate it if you could get back to me at: -removed- Yoav Hi Adi,

I found you thru Linkedin.
I’m currently working on a new internet venture and would like to meet with you.
Since i couldn’t find you mail neither thru linkedin nor thru this blog this is the only way i have to contact you.
I would appreciate it if you could get back to me at:
-removed-

Yoav

]]> By: li http://todepoint.com/blog/2007/04/14/i-did-not-read-nielsens-latest-book-not-sure-i-want-to/#comment-15 li Sat, 14 Apr 2007 16:57:20 +0000 http://todepoint.com/blog/?p=24#comment-15 I agree. You shouldn't take Nielsen that serious... you can find many good sites that don't follow the "rules" and they are very user friendly. I agree. You shouldn’t take Nielsen that serious… you can find many good sites that don’t follow the “rules” and they are very user friendly.

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